Budweiser is shaking things up with their holiday ads. More millenials, fewer Clydesdales, and promotions like vintage cans and wooden crates. I like the effort, but Bud’s decade long decline it is much more about what's inside the can. It is a new era in beer, and it is being defined by craft brewers. In fact, in 2013 craft brewers sold 16.1 million barrels of beer, outpacing Budweiser for the first time. The new crown is not just about volume. It is about defining and owning the most val...
Budweiser Is No Longer King; Lagunitas And Other Craft Brewers Pursue A New Crown
Forbes - 19 Dec 2014 23:58
Budweiser is shaking things up with their holiday ads. More millenials, fewer Clydesdales, and promotions like vintage cans and wooden crates. I like the effort, but Bud’s decade long decline it is much more about what's inside the can. It is a new era in beer, and it is being defined by craft brewers. In fact, in 2013 craft brewers sold 16.1 million barrels of beer, outpacing Budweiser for the first time. The new crown is not just about volume. It is about defining and owning the most val...
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